Policy and Strategic Management Assignment Example | Topics and Well Written Essays - 500 words

Policy and Strategic Management - Assignment Example These features add on value to its low cost proposition as ticketing process through automates system reduces the cost incurred in staffing. They remain focused on a specific class of passengers so that standardized service can be provided to them. Minimizing on personalization, extra meals and keeping the services to its minimum makes the integrated service delivery concept of Southwest Airlines intact with its differentiation strategy (Appendix 1). From intangible perspective, its service value chain and freedom provided to its employees to remain innovative and empowered in their decisions supplies profitable operations and competitive edge to it which counts into its core competence (Appendix 2). The distinctive factor of southwest airlines is its unique combination of resources which its competitors are unable to imitate. For example, faster turnarounds of planes, leaner crews, use of websites to sell ancillary products, et cetera. As a result of its core competencies and value added services, southwest airlines had been able to achieve the much needed customer satisfaction levels along with financial stability and increased revenues (Appendix 3).